What is GOOD/Corps LLC?
GOOD/CORPS helps brands and organizations align business strategy with social impact, and win through highly participatory and profitable relationships with their audiences.
What is GOOD?
GOOD is a global association of individuals, businesses and nonprofits powering what works.… [Robert MacDonald, CEO P&G] has changed the strategy of
the company to, ‘Touching and improving more lives, in more parts of the world, more completely.’ What he calls Purpose-Inspired Growth…‘It’s more than a noble idea, it’s a game-changing growth strategy and a powerful source of competitive advantage.’
—As reported in Fortune 1/11
the company to, ‘Touching and improving more lives, in more parts of the world, more completely.’ What he calls Purpose-Inspired Growth…‘It’s more than a noble idea, it’s a game-changing growth strategy and a powerful source of competitive advantage.’
—As reported in Fortune 1/11
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